Brand Story
Changing the World with Your Fingertips
Since 2001, starting from New York's first high-end nail salon, Dashing Diva has continued to
innovate with its expertise. Through pioneering techniques and trend-setting designs,
Dashing Diva holds a unique value that others cannot easily emulate.
In the fleeting moments, through fingertip style, we develop innovative products to make
every moment in our daily lives shine. We are changing the course of nail culture and
evolving as a global brand, creating a new narrative for nail culture
BRAND NAME
Dashing Diva represents our stylish pursuit of trendy change,
symbolizing a confident attitude that shares inspiration in everyday life
We lead the potential inherent in everyone,
creating a shining presence anytime, anywhere
"Experience Dashing Diva, where everyone can easily and
quickly style themselves for beautiful moments."
BRAND SLOGAN
As a platform for exchanging inspiration in everyday life,
it encapsulates Dashing Diva's direction. Enjoy Dashing Diva to express individuality,
completing moments filled with inspiration for our customers at every turn
BRAND PERSONA
“Dashing Diva, born from the combination of 'DASHING,' meaning stylish, and 'DIVA,' which signifies an opera singer,
embodies a trendy spirit, leading with confidence and passion. It reflects the attractive modern woman
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CONFIDENT
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PASSIONATE
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GLAMOROUS